NORMAL LIFE MUSIC VIDEO - STYLING VIDEO SHOOT FOR BYFYN MUSIC ARTIST
MUSIC ARTIST BYFYN (STAGE NAME) CREATED BY MUSICIAN AND SINGER ELLIE ISHERWOOD, HAS RELEASED AN OFFICIAL MUSIC VIDEO FOR 'NORMAL LIFE' - A SONG TAKEN FROM HER SECOND EP 'ALMOST ROSY'. I WAS COMMISSIONED TO STYLE THE VIDEO SHOOT TO ACCOMPANY THE RELEASE OF BYFYN'S SECOND EP 'ALMOST ROSY'. AS WELL AS STYLING SINGER AND MUSICIAN BYFYN FOR THE VIDEO, I ALSO STYLE TWO BACKING DANCERS AS WELL.
THE CLOTHING CHOICES WERE NOT ONLY MOVEABLE AND PRACTICAL, THEY ALSO REFLECTED THE STYLE OF THE VIDEO SHOOT AND THE SONG THAT THE VIDEO WAS FOR. SHOOTING IN A RETRO SPORTS HALL IN LONDON, A WORN SQUASH COURT PLAYED THE BACKDROP FOR THIS EXCITING AND ACTIVE VIDEO SHOOT.
AS HEAD STYLIST I CHOSE TO FOCUS ON A COLOUR PALLET THAT REFLECTED THE LOOK OF THE ENVIRONMENT OF THE SQUASH COURT AND COMPLIMENTED IT RATHER THAN CONTRASTED IT. WITH A SPORT ATHEISTIC WHICH INCLUDING TAILORED CAMEL TROUSERS WITH VIBRANT RED SPORT STRIPES ON THEM, PAIRED WITH LUXE TURTLE NECK TOPS, WE WERE ABLE TO HONOUR THE RETRO THEME AND ACHIEVE A 'WES ANDERSON' INSPIRED LOOK THAT WAS FUN AND EDGY.
AS ALWAYS MODEL DIRECTION WAS A KEY FACTOR IN THE TRANSLATION OF BYFYN THROUGH THESE IMAGES AND THE VIDEO, AND IT WAS ESSENTIAL THAT I KEPT ON TOP OF THE OUTFIT LOOKS THROUGHOUT THE VIDEO.
VIDEOGRAPHER - HENRY VINTEN | STYLIST - MOLLY AJETO | CHOREOGRAPHER - DAPHNA ATTIAS | MODEL AND SINGER - ELLIE ISHERWOOD | BACKING DANCERS - ANNA WOOLHOUSE | TERRY O'DONOVAN
THE CLOTHING CHOICES WERE NOT ONLY MOVEABLE AND PRACTICAL, THEY ALSO REFLECTED THE STYLE OF THE VIDEO SHOOT AND THE SONG THAT THE VIDEO WAS FOR. SHOOTING IN A RETRO SPORTS HALL IN LONDON, A WORN SQUASH COURT PLAYED THE BACKDROP FOR THIS EXCITING AND ACTIVE VIDEO SHOOT.
AS HEAD STYLIST I CHOSE TO FOCUS ON A COLOUR PALLET THAT REFLECTED THE LOOK OF THE ENVIRONMENT OF THE SQUASH COURT AND COMPLIMENTED IT RATHER THAN CONTRASTED IT. WITH A SPORT ATHEISTIC WHICH INCLUDING TAILORED CAMEL TROUSERS WITH VIBRANT RED SPORT STRIPES ON THEM, PAIRED WITH LUXE TURTLE NECK TOPS, WE WERE ABLE TO HONOUR THE RETRO THEME AND ACHIEVE A 'WES ANDERSON' INSPIRED LOOK THAT WAS FUN AND EDGY.
AS ALWAYS MODEL DIRECTION WAS A KEY FACTOR IN THE TRANSLATION OF BYFYN THROUGH THESE IMAGES AND THE VIDEO, AND IT WAS ESSENTIAL THAT I KEPT ON TOP OF THE OUTFIT LOOKS THROUGHOUT THE VIDEO.
VIDEOGRAPHER - HENRY VINTEN | STYLIST - MOLLY AJETO | CHOREOGRAPHER - DAPHNA ATTIAS | MODEL AND SINGER - ELLIE ISHERWOOD | BACKING DANCERS - ANNA WOOLHOUSE | TERRY O'DONOVAN